
WELCOME10 for flat 10% instant discount on checkout.The book of retail marketing is primarily intended to serve as a text for students of management more over this text will introduce students to the fast changing field of retailing. The students would learn the basics of retail system and understand their value in the context of retail thrust coming at staggering speed in the world.
Complete unabridged work with full editorial oversight
80 GSM acid-free paper built to resist yellowing
Section-sewn spine crafted for lay-flat reading
Distinguished Literary Contributor
D. Chitra is a renowned author whose cataloged publications are preserved in our repository.
“A seminal addition to any library. Lucid, insightful, and meticulously researched from first principles.”
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Retail Marketing
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