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WELCOME10 for flat 10% instant discount on checkout.The idea of this book is to provide a real easy & quick reference with assessments from the subject marketing for customer value. This book may also be used as one of the internal assessment tools by the faculty, as it has multiple assignments within for the students to solve.
Complete unabridged work with full editorial oversight
80 GSM acid-free paper built to resist yellowing
Section-sewn spine crafted for lay-flat reading
Distinguished Literary Contributor
Prithwiraj Das is a renowned author whose cataloged publications are preserved in our repository.
“A seminal addition to any library. Lucid, insightful, and meticulously researched from first principles.”
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